Insights
Answers to the questions businesses ask about their websites, search and AI
Researched and sourced by Scott Charnley. Every figure links to where it came from.
Do I need a new website, or can my existing one be rebuilt?
When a website rebuild is enough, when you need a brand-new site, and what a rebuild changes: the look, the speed and how easily Google and ChatGPT can read it.
Can a small business website be hosted for free?
How a small business website can be hosted for free on Cloudflare, what the free plan includes and its limits, why it suits fast static sites, and how to get there.
How much does it cost to rebuild a small business website in the UK?
What UK small businesses pay to build or rebuild a website in 2026, what pushes the price up, what running it costs each year, and what our £1k rebuild includes.
How can I make my small business website load faster on a phone?
Why small business websites are slow on phones, how to measure it with Google's free test, the fixes that work, and when a rebuild is the quicker answer.
Will I lose my Google rankings if I rebuild my website?
How to rebuild or redesign a website without losing your place on Google: keep your page addresses, redirect the ones that move, and tell Google. From Google's own guidance.
AI → AGI → Super Intelligence: What Are We Actually Talking About?
AI is a tool we already use. AGI and Super Intelligence have no agreed definition, even in the US order that now uses the term. The more useful question is what an AI system is allowed to do.
How do I get my business mentioned in ChatGPT answers?
The four steps that get a business named by ChatGPT and other AI tools, from OpenAI, Google and Bing guidance and our own benchmark.
Who can build an AI marketing team for a UK small business?
Three ways to get an AI marketing team as a UK small business, what each costs in time and money, and what to check before you hire anyone.
Most AI agents never make it to production. Here is what the ones that do have in common.
2026 is the year AI stopped being a demo and started doing the work. Around nine in ten agent projects still fail. The ones that succeed all follow the same unglamorous playbook.
Nobody told your finance director the floor fell out of AI
China's open models now undercut Claude and OpenAI by up to fifty times. Here is what that actually means for the bill you are paying, and the catch almost nobody mentions.